The visual components of a brand identity are the things you see. These are typically the parts of your brand that people will see first, engage with most, and remember, so it’s key that these are accurately representing your brand. Logo, icons or marks, colors, typeface, and photography are examples of these visual components. Keep in mind, it’s important to keep your logo simple, memorable, adaptable, timeless, and relevant. Your logo should be a representation of you when you’re not in the room. From ideation to design, we will guide you through the process and create a logo that does just that.